Are you the next Ricoh GR ambassador?

Sign up here, submit your portfolio and get the chance to be our Ricoh GR III ambassador for the next 12 months.

Nuotrauka: Claus Andersen

Ricoh GR is one of the most iconic street cameras ever made. With roots in the analog era, it is many street photographers' number one choice of camera. Now we are looking for photographers and content creators that are passionate about street photography and telling a story.

Your mission as a Ricoh GR ambassador is to represent the brands, share your portfolio and inspire others to create, seek stories and adventures. During the time as Ricoh GR ambassador, you will receive camera and all tools needed to tell your story.

As a Ricoh GR ambassador you will:

  • Test and review Ricoh GR and other relevant products from the Focus Nordic assortment
  • Provide minimum five images per month that will be highlighted in Focus Nordic and Ricoh social channels
  • Provide inspirational content on regular basis, for example behind the scenes videos and your best advice for street photography

How to apply

We are looking for photographers and content creators that are resident and active in the following countries: Sweden, Denmark, Norway, Finland, Latvia and Lithuania.

Apply by submitting the following information to

  • Presentation of yourself and your photographic background
  • Describe your photographic style
  • What photo equipment you are using today
  • Portfolio of 5-10 images photographed and edited by you (jpg format, maximum file size 3mb)
  • Link to your Instagram profile
  • Link to your blog, website or other if relevant

We need your application no later than June 30th 2021.

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